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		<title>What’s in a Brand?</title>
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		<pubDate>Sun, 11 Jul 2010 16:27:52 +0000</pubDate>
		<dc:creator>Sheri Taber</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[branding]]></category>
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		<description><![CDATA[If I say “safe, luxury automobile” or “no frills, go anywhere airline” what comes to mind? Regardless of the automobile or airline you chose, their brand power is in the eyes of you, the consumer, based on how you connect what you see, hear or experience with a perceived value. We are loyal to the seemingly simple and complex alike -- from our favorite paper towel to the investment firm we choose to manage our life savings. ]]></description>
			<content:encoded><![CDATA[<p><a href="http://principlesofsuccess.org/ResourceCenter/wp-content/uploads/2010/07/LaFernBatie1.png"><img src="http://principlesofsuccess.org/ResourceCenter/wp-content/uploads/2010/07/LaFernBatie1.png" alt="" title="LaFernBatie" width="178" height="230" class="alignleft size-full wp-image-473" /></a>If I say “safe, luxury automobile” or “no frills, go anywhere airline” what comes to mind? Regardless of the automobile or airline you chose, their brand power is in the eyes of you, the consumer, based on how you connect what you see, hear or experience with a perceived value. </p>
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